Think about a nonprofit organization for a second.  They need $25,000 to close their funding gap, but want to fund other projects as well.  They approach a foundation and make a big request for bigger than they need but in line with what they want…$100,000.

Don’t be afraid to ask for what you WANT.

Well, the nonprofit ends up getting a big “no” on their 100K request. Bummer. Or is it? Their initial request was BIG but what they really need is much smaller – only 1/4 of the original ask.  So what do they do next? Follow up that “no” with a smaller ask!

When you get a “no”, follow up with your second best offer and you’ll most likely get a “yes”!

They turned a “bummer” into a win by following up with a smaller ask of $25,000.  The donor sends back a “yes” to that request.  Did the foundation lose? No, they got what they needed even though their request for what they wanted was denied. This week, don’t let a “no” stop you from making some progress. Concede on your original request and you’ll most likely get a “yes” to your second best!  Go BIG and end up with a win in the end.

Use the Natural Law of Concession not just to guide your week but to guide your life.  As always, shoot me and email at to share your stories using the Natural Law of Concession.  For more information on Natural Laws, visit

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