Show Me the Baby!
We are all bringing something of VALUE into the world, aren’t we? Whether it be a skill, a product, a service, an idea…or even ourselves…what we offer to the world has to value. Sometimes, though, as we are trying to share the value we give a little too many details about what got us to this valuable “thing”. We talk about the delivery when people just want to see the baby! And it’s not that the delivery isn’t important, but the baby has value on his/her own away from the delivery. This week when you are trying to “sell” someone on something of value, remember, what you are offering has value on its own. Focus on the offering.