Best People: Best Place · Episode
002: Fran-Biderman Gross - Advantages
January 10, 2022 · 21:06
Welcome to Episode 2 of Best People: Best Place with Matt Granados! Meet Fran Biderman-Gross, the Founder and CEO of Advantages, an award-winning branding and marketing agency. The Advantages team leads clients on a journey of brand discovery that reveals personal and organizational 3 keys: Purpose, Values, and Story.
Advantages is a paradigm for the 3 keys; shared values are infused into every action with clients and every project is an opportunity to demonstrate how to bring Purpose into marketing, branding, leadership, and culture. The results of working with Advantages are revealed in increased market share, improved client and employee retention, and overall revenue growth. Fran is also the host of the podcast 'Drive Profit With Purpose' , and is the co-author of How to Lead A Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit published by Wiley.
Listen in as Fran shares the ways she has built up her business and overtime created an incredible work environment that employees can grow in!
To learn more, visit www.advantages.com and www.3keysbook.com
What makes a best place to work is never an accident
Every leader on this show built it on purpose. If you want the same for your team, start with a Precision Pulse Session - we find what is actually in the way before anyone buys anything.